Executive Team

Executive Team

Our Executive Team is made up of passionate and experienced individuals, committed to our mission of making the world a healthier and happier place. They are proud to serve our valued customers and business partners around the world.

Jerry Brassfield – Founder & Chairman

As a young boy, Jerry suffered from severe asthma and allergies. Determined to find relief for her sick son, Jerry's mother began adding quality nutritional products to his daily diet. Supplements in the 1940’s were not as palatable as they are today, so Jerry was forced to take giant, heaping tablespoons of foul tasting nutrition like cod liver oil. It was then that he discovered the profound impact that quality supplements could play in helping restore good health.

Through giving his body the nutrition it needed, allergies and asthma became more of an occasional nuisance triggered by farm animals rather than a constant battle for life. This life changing, probably even life saving experience gave Jerry an unwavering belief in the power of nutritional supplementation. Because of his passion for helping others, Jerry began sharing his powerful testimony with those around him and realised that most people needed a solution to the problems created by nutritional deficiencies.

In his teens, Jerry had a few unsatisfying jobs like selling furniture and tyres, yet the ‘Protestant Work Ethic’ in which he was raised to believe, where more hard work equals more profit, was nonexistent in any job he could find.

But at the age of 19, Jerry discovered Direct Sales through a company selling supplements perfectly aligning with his two passions: business & health. He finally found a business where hard work means more income. He went on to start his own company, also acquiring others like the NeoLife brand, forming what we know today as NeoLife International.

Jerry currently serves as NeoLife’s Executive Chairman of the Board and plays an active role in major capital allocation decisions, speaking engagements and mentoring the next generation of company staff and Distributor leaders.

Jerry has a track record of success as an entrepreneur in the automobile, wine and restaurant industries. He also serves on the boards of Shakey’s USA, Auto Focus Inc and Brassfield Estate Winery.

Jerry lives the #NeoLifestyle by being healthy and active. He is in his seventies and can still to this day bust out over 50 pushups in under a minute!

Kendra Brassfield – Chief Executive Officer

Kendra joined NeoLife in 2011 as Market Research Strategist where she focussed on understanding the industry and competitors. During this time she also built a NeoLife Distributor business, achieving Sapphire Director in just 9 months while simultaneously fulfilling her role as a full-time employee and company speaker. In 2013, Kendra earned the title of number one World Team Member in North America. This foundation of industry understanding and Distributor know-how gave her the insight to bring forward the recommendation to rebrand the company from GNLD to NeoLife.

Since 2012, Kendra has been responsible for leading the company’s international marketing and brand image, overseeing a highly capable creative team. As the Chief Marketing Officer of NeoLife, Kendra has been successfully executing her vision to re-position the company for another 60+ years of success, creating a brand culture that evokes a strong sense of pride among customers and Distributors around the world.

In 2016, Kendra became the Chief Executive Officer of NeoLife. She has dedicated her life to being a good steward of the company, leading with a deep sense of responsibility and thankfulness for the opportunity to serve such a unique organisation and family.

Kendra has served on the Board of Directors since December 2015. She has a B.S.E. in Business Administration with a minor in Economics from Saint Mary’s College of California. Kendra is a Milken Global Institute Associate.

Kendra enjoys living the #NeoLifestyle through her love of the outdoors, often going for early morning surf sessions. She never hits the water without first having a NeoLifeBar. She is also an avid runner and enjoys participating in local half marathons. Kendra is a Certified Personal Trainer and uses that expertise as a resource for the NeoLife family, teaching simple and practical healthy disciplines.

Marco Taylor – Chief Operating Officer

Marco Taylor has a Bachelors Degree in Financial Management and has previously worked for several international companies with a strong focus on improving financial reporting.

He joined NeoLife in 1999 as a member of the finance team in Africa. He has served as Vice President NeoLife Africa from 2010, and then as Executive Vice President since 2014.

As Chief Operations Officer he brings a strong reputation for developing people along with a focus on operational excellence. Marco has a unique understanding of the importance of prioritising the needs of our business partners with a customer-first focus. Marco is an experienced and trusted leader who consistently delivers results.

Marco’s wealth of experience across our global systems, particularly in Africa and Europe, is a valuable asset, as NeoLife continues to accelerate massive growth. Marco’s leadership experience, coupled with his strategic thinking and track record of delivering results, make him the perfect person to lead NeoLife’s global Operations.

Dr. Susan Beck – Chief Science Officer

Susan Beck, Ph.D., L.Ac., CNS earned a Ph.D. in Nutritional Science with a specialisation in Oncology from Union Institute (Sacramento, California), and a master’s degree in Traditional Chinese Medicine from Five Branches University (Santa Cruz, California). She is a California licenced acupuncturist and a nationally certified acupuncturist. Dr. Beck is also a certified clinical nutritionist and has expertise in clinical trial design and management. She founded her own Health and Wellness clinic, created her own personalised nutrition protocols, and in her capacity as head of science and research for various companies, she has developed over 300 evidence-based products for dietary supplement, nutraceutical, functional food/beverage, and cosmeceutical industries.

In the natural products industry, she is known for her dedication to developing science-based products with a commitment to quality. Dr. Beck possesses a broad knowledge of modern nutritional science, especially as it applies to health and wellness as well as a deep knowledge of traditional medicines.

George Casale – Executive Vice President Field Development, International

George Casale attended St. John's University in New York on a full scholarship for track and field, where he competed both nationally and internationally. He graduated with a B.A. in Education and went on to become a Social Studies teacher and track and field coach for High School. George joined GNLD as a Distributor in 1971, where he achieved notable success throughout the U.S. and Italy. He later became President of the company in Sweden, which he expanded to Norway, Denmark, Finland, Iceland and Estonia. As Executive Vice President of Field Development, George works with Field Development leaders and Distributors around the world to ensure our vision and strategy are carried out in the field. George's background as a Distributor has given him the ability to keep in touch with Distributor needs and help them to build successful businesses.